MMG WEEKLY – WHAT ARE THEY SAYING THIS WEEK?

MMG Weekly / Vantage Production.blueForecast for the Week

Economic reports begin on Tuesday this week and the calendar is jam packed!

  • The week begins and ends with how the consumer is feeling, with Tuesday’s Consumer Confidence Report and Friday’s Consumer Sentiment Index.
  • In the housing sector, New Home Sales for May and the S&P Case-Shiller Home Price Index will be released on Tuesday, followed by Pending Home Sales for May on Thursday.
  • We’ll get a read on the economy with Durable Goods (orders for products lasting an extended period of time) on Tuesday and Gross Domestic Product (GDP) on Wednesday. GDP is considered the broadest measure of economic activity and is a crucial report to monitor.
  • Personal Consumption Expenditures, the Fed’s favorite measure of inflation, will be reported Thursday, along with Personal Income and Personal Spending.
  • As usual on Thursday, Weekly Initial Jobless Claims will be released. Last week, Initial Jobless Claims rose to 354,000, coming in above expectations.
  • Ending the week is news from the manufacturing sector, with Chicago PMI.

Remember: Weak economic news normally causes money to flow out of Stocks and into Bonds, helping Bonds and home loan rates improve, while strong economic news normally has the opposite result. The chart below shows Mortgage Backed Securities (MBS), which are the type of Bond that home loan rates are based on.

When you see these Bond prices moving higher, it means home loan rates are improving — and when they are moving lower, home loan rates are getting worse.

To go one step further — a red “candle” means that MBS worsened during the day, while a green “candle” means MBS improved during the day. Depending on how dramatic the changes were on any given day, this can cause rate changes throughout the day, as well as on the rate sheets we start with each morning.

As you can see in the chart below, Mortgage Bonds worsened due to mixed messages and volatility in the markets. I’ll be watching closely to see what happens this week.

Chart: Fannie Mae 3.0% Mortgage Bond (Friday June 21, 2013)

Japanese Candlestick Chart

The Mortgage Market Guide View…

Social Media Sizzle
6 Tips for Using Hashtags on Facebook

If you’ve ever wondered how to track your social media visibility and make your followers and friends able to view all your statuses on a certain topic (which generates even more buzz), then putting hashtags in your posts is the answer. A hashtag is a word or a phrase prefixed with the symbol “#” that is used to mark individual messages belonging to a particular topic in a social media status update.

Since Facebook has now jumped on the hashtag bandwagon, right behind Instagram, Pinterest, Google+, YouTube and of course Twitter (who invented the hashtag), here are a few best practices when using them:

Less is more. As with anything new, people tend to overdo it at first. Experts suggest using only two hashtags per status.

#reallylonghashtagsarehardto-read. Better to keep them short and punchy for the best impact.

Format hashtags without punctuation so they are clickable and sharable. If you want to make them even more legible in print, avoid using underscore between words #like_this. Instead, use upper and lower case #LikeThis.

Stand out from the crowd to differentiate your brand more effectively. This means you should carefully consider your target market and never be overly general when creating hashtags. Tags like #Mortgage or #RealEstate cast too wide a net and won’t generate buzz for your business.

Stick them everywhere. Of course, use hashtags in your social media status updates, but to generate even more buzz try putting them on your website, in your email signature and even on printed marketing materials.

Hashtag hijackers. Beware that once you create a hashtag, it’s public and anyone can use it for good or ill. If you notice one of yours is hijacked, stop using it.

Find even more great tips for using hashtags on Facebook at #HashtagTips.

And don’t forget to pass these tips along to your clients and colleagues!

Economic Calendar for the Week of JuneĀ 24 – June 28

Date
ET
Economic Report
For
Estimate
Actual
Prior
Impact
Tue. June 25
08:30
Durable Goods Orders
May
NA
3.3%
Moderate
Tue. June 25
09:00
S&P/Case-Shiller Home Price Index
Apr
NA
10.9%
Moderate
Tue. June 25
10:00
Consumer Confidence
Jun
NA
76.2
Moderate
Tue. June 25
10:00
New Home Sales
May
NA
454K
Moderate
Wed. June 26
08:30
Gross Domestic Product (GDP)
Q1
NA
2.4%
Moderate
Wed. June 26
08:30
GDP Chain Deflator
Q1
NA
1.1%
Moderate
Thu. June 27
08:30
Personal Spending
May
NA
0.2%
Moderate
Thu. June 27
08:30
Personal Income
May
NA
0.0%
Moderate
Thu. June 27
08:30
Jobless Claims (Initial)
6/22
NA
NA
Moderate
Thu. June 27
08:30
Personal Consumption Expenditures and Core PCE
May
NA
0.0%
HIGH
Thu. June 27
10:00
Pending Home Sales
May
NA
0.3%
Moderate
Fri. June 28
09:45
Chicago PMI
Jun
NA
58.7
Moderate
Fri. June 28
10:00
Consumer Sentiment Index (UoM)
Jun
NA
82.7
Moderate

The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

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