MMG WEEKLY – WHAT ARE THEY SAYING THIS WEEK?

MMG Weekly / Vantage Production.blueForecast for the Week

The calendar will be busy all week with several key reports.

  • The week kicks off on Monday with Retail Sales.
  • Look for two important manufacturing reports: the Empire State Index on Monday, followed by the Philadelphia Fed Index on Thursday.
  • Tuesday we’ll get a read on inflation at the consumer level with the Consumer Price Index.
  • Gauges on housing will be reported on Wednesday with Building Permits and Housing Starts.
  • Also releasing on Wednesday, the Fed’s Beige Book, which gives information on current economic conditions in the Fed’s twelve districts.
  • Weekly Initial Jobless Claims will be reported as usual on Thursday.

Remember: Weak economic news normally causes money to flow out of Stocks and into Bonds, helping Bonds and home loan rates improve, while strong economic news normally has the opposite result. The chart below shows Mortgage Backed Securities (MBS), which are the type of Bond that home loan rates are based on.

When you see these Bond prices moving higher, it means home loan rates are improving — and when they are moving lower, home loan rates are getting worse.

To go one step further — a red “candle” means that MBS worsened during the day, while a green “candle” means MBS improved during the day. Depending on how dramatic the changes were on any given day, this can cause rate changes throughout the day, as well as on the rate sheets we start with each morning.

As you can see in the chart below, Bond and home loan rates rallied last week. I’ll continue to monitor their movement closely.

Chart: Fannie Mae 3.5% Mortgage Bond (Friday July 12, 2013)

Japanese Candlestick Chart

The Mortgage Market Guide View…

Social Media Sizzle, Part 3 Getting More Leads with Podcasting
A recent
study discovered podcast awareness has increased 105 percent since 2006. Also, the number of consumers listening to these online audio and video broadcasts has increased by 163 percent.

Websites, blogs and social media accounts require up-to-date content, but not everyone is comfortable writing or has the necessary budget to employ a skilled writer. Podcasting can help business owners bridge the gap, without requiring too much technical wizardry.

Here are the four steps to producing a basic podcast:

Rehearse: Podcasts are recorded digitally, so the audio is easy to edit. Even so, your podcast will be noticeably smoother, your delivery more interesting, and your thoughts will be easier to follow if you work from an outline and practice first.

Record: Cheap or free audio software will record, edit, and output the finalized audio file. Audacity is the most popular, but there are others as well. Note that if you want to add bumper music or other audio elements, make sure to get multi-track software. Most user manuals do a good job explaining how the software works, but if you still have trouble, users often post helpful walk-through tutorials on YouTube.

Consider using an external microphone instead of the built-in mic on your computer. Most mics these days are plug-and-play and your listeners will appreciate the higher audio quality. Here are a few mics to choose from.

Publish: Once your audio has been finalized, you need to upload it to a podcast host such as Libsyn or Podbean. Also, make sure to apply to have your feed posted on iTunes, which will expand your reach.

Promote: Now it’s time to link your podcast feed across your website, blog, and social media accounts. Also notify your clients and contacts by email. Ask strategic partners to post your podcast on their website, and look for other ways to promote it locally. Don’t forget to list it on your business card!

Economic Calendar for the Week of July 15 – July 19

Date
ET
Economic Report
For
Estimate
Actual
Prior
Impact
Mon. July 15
08:30
Retail Sales
Jun
NA
0.6%
HIGH
Mon. July 15
08:30
Retail Sales ex-auto
Jun
NA
0.3%
HIGH
Mon. July 15
08:30
Empire State Index
Jul
NA
7.8
Moderate
Tue. July 16
08:30
Consumer Price Index (CPI)
Jun
NA
0.1%
HIGH
Tue. July 16
08:30
Core Consumer Price Index (CPI)
Jun
NA
0.2%
HIGH
Tue. July 16
10:00
Housing Market Index
Jul
NA
52
Moderate
Wed. July 17
08:30
Housing Starts
Jun
NA
914K
Moderate
Wed. July 17
08:30
Building Permits
Jun
1M
974K
Moderate
Wed. July 17
02:00
Beige Book
Jul
NA
NA
HIGH
Thu. July 18
08:30
Jobless Claims (Initial)
7/13
348K
360K
Moderate
Thu. July 18
10:00
Philadelphia Fed Index
Jul
5.3
12.5
Moderate

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Mortgage Market Guide, LLC is the copyright owner or licensee of the content and/or information in this email, unless otherwise indicated. Mortgage Market Guide, LLC does not grant to you a license to any content, features or materials in this email. You may not distribute, download, or save a copy of any of the content or screens except as otherwise provided in our Terms and Conditions of Membership, for any purpose.

Equal Housing Lender

One thought on “MMG WEEKLY – WHAT ARE THEY SAYING THIS WEEK?

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