MMG WEEKLY – MERRY CHRISTMAS AND HAPPY NEW YEAR

MMG Weekly / Vantage Production.blueThe Mortgage Market Guide View…

Make an Impression in 20 Seconds

Imagine riding in an elevator and only having a few floors—or 20 seconds—to make a positive first impression. That’s where effective elevator speeches come in. The elevator speech is your quick answer to the question, “What do you do?”

If you tell people, “I’m a financial planner,” “I’m a real estate agent,” or “I’m a builder,” think about how many other people can say that, too. What makes you different and sets you apart as a professional?

Effective elevator speeches can take many forms. In fact, you may create different versions to use for different audiences. The key to an effective elevator speech is to be memorable, in addition to being informative.

Here are three suggestions to help you create yours:

Deliver Dreams
Your elevator speech may share the dreams you help your clients realize rather than just your job title.

“I help people retire in their 50s, so they can travel the world.”

“I open the door to dream homes for families in all stages of life.”

Highlight Expertise
Your elevator speech may highlight a specific niche or expertise in a complicated, highly regulated arena.

“I specialize in helping small business owners and entrepreneurs tackle tax season with ease, so they can focus on their business success.”

“I specialize in sustainable building, helping homeowners plan energy efficient and environmentally friendly homes.”

Showcase Honors
Professional achievements and honors can be an important selling feature to establish business credibility. If you have claim to recent recognition as an individual or an organization—be it local, regional or national—have an elevator speech to celebrate that.

“I’m proud to be part of a team of financial planners who’ve received the highest client satisfaction rating three years in a row.”

Please feel free to pass these great tips along to your team, clients and colleagues! 

Economic Calendar for the Week of December 29 – January 2

Date
ET
Economic Report
For
Estimate
Actual
Prior
Impact
Tue. December 30
09:00
S&P/Case-Shiller Home Price Index
Oct
NA
4.9%
Moderate
Tue. December 30
10:00
Consumer Confidence
Dec
94.0
88.7
Moderate
Wed. December 31
08:30
Jobless Claims (Initial)
12/27
290K
NA
Moderate
Wed. December 31
09:45
Chicago PMI
Dec
60.1
60.8
HIGH
Wed. December 31
10:00
Pending Home Sales
Nov
0.8%
-1.1%
Moderate
Fri. January 02
10:00
ISM Index
Dec
57.7
58.7
HIGH

The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

Mortgage Market Guide, LLC is the copyright owner or licensee of the content and/or information in this email, unless otherwise indicated. Mortgage Market Guide, LLC does not grant to you a license to any content, features or materials in this email. You may not distribute, download, or save a copy of any of the content or screens except as otherwise provided in our Terms and Conditions of Membership, for any purpose. The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

Equal Housing Lender

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