Forecast for the Week 
- Existing Home Sales kick off the week Monday followed by New Home Sales on Friday.
- In addition to the usual weekly Initial Jobless Claims on Thursday, Durable Goods Orders will also be reported.
- Friday closes out the week with several reports, including Gross Domestic Product and the Consumer Sentiment Index.
When you see these Bond prices moving higher, it means home loan rates are improving—and when they are moving lower, home loan rates are getting worse.
To go one step further—a red “candle” means that MBS worsened during the day, while a green “candle” means MBS improved during the day. Depending on how dramatic the changes are on any given day, this can cause rate changes throughout the day, as well as on the rate sheets we start with each morning.
As you can see in the chart below, Mortgage Bonds experienced a nice boost following the Fed’s decision to not raise the Fed Funds Rate, leaving home loan rates in attractive territory.
Chart: Fannie Mae 3.5% Mortgage Bond (Friday September 18, 2015)
The Mortgage Market Guide View…
6 Ways to Keep Customers for Life
Dale Partridge, New York Times best-selling author of “People Over Profit,” says customer satisfaction should be the top priority of every business, salesperson and entrepreneur. When this isn’t the chief objective, goodwill is derailed, profits slump, referrals dry up and customers find another provider. Here are six things you must do to keep customers happy for life:
- Respond quickly. How promptly you respond to customers shows how much you care. Greet people when they walk in the door. Make sure calls and emails are answered as quickly as possible. If you don’t immediately have an answer to a question or concern, acknowledge receipt of the inquiry quickly and give a timeframe of when you will get back to your customer.
- Call your customers by name. No one wants to feel like a number. Address your customers by name, even if you have to look up their account record first.
- Surprise them (in a good way). You have good products and pricing, and everybody else claims the same. Surprise your clients with a “gift” every now and then—a discount, a freebie, a thank you note, a free cup of coffee. A pleasant surprise can go a long way.
- Be confident. If your product, service or product knowledge isn’t up to par, do something to improve it immediately, so you can have confidence in what you’re offering. Your customers will sense confidence—or lack of it.
- Have a great attitude. The only thing people dislike more than a grouch is giving money to one. Create systems to ensure all aspects of your client process, from intake to closing, are pleasant.
- Be thankful. Many companies go out of their way to show customers their appreciation. If you don’t, unfortunately, you’re the one who will stand out—for the wrong reasons. Say “thank you” to your customers whenever possible.
Feel free to pass these helpful tips along to your team, clients and colleagues!
Source: Inc.
Economic Calendar for the Week of September 21 – September 25
|
Date
|
ET
|
Economic Report
|
For
|
Estimate
|
Actual
|
Prior
|
Impact
|
| Mon. September 21 |
10:00
|
Existing Home Sales |
Aug
|
NA
|
5.59M
|
Moderate
|
|
| Thu. September 24 |
08:30
|
Jobless Claims (Initial) |
9/19
|
NA
|
264K
|
Moderate
|
|
| Thu. September 24 |
08:30
|
Durable Goods Orders |
Aug
|
NA
|
2.2%
|
Moderate
|
|
| Fri. September 25 |
08:30
|
Gross Domestic Product (GDP) |
Q2
|
NA
|
3.7%
|
Moderate
|
|
| Fri. September 25 |
08:30
|
GDP Chain Deflator |
Q2
|
NA
|
2.1%
|
Moderate
|
|
| Fri. September 25 |
10:00
|
New Home Sales |
Aug
|
NA
|
507K
|
Moderate
|
|
| Fri. September 25 |
10:00
|
Consumer Sentiment Index (UoM) |
Sep
|
NA
|
85.7
|
Moderate
|
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Mortgage Info By Michelle Wickett 