Forecast for the Week 
- Housing data is sprinkled throughout the week starting Monday with New Home Sales, followed by the S&P/Case-Shiller Home Price Index Tuesday and Pending Home Sales Thursday.
- Tuesday also brings Durable Goods Orders along with Consumer Confidence.
- The Monetary Policy Statement will be released Wednesday.
- On Thursday, the first reading of third quarter Gross Domestic Product will be released along with the usual weekly Initial Jobless Claims.
- The week ends with Friday’s releases of Personal Income and Personal Spending, Personal Consumption Expenditures, the Consumer Sentiment Index, Employment Cost Index and manufacturing data from the Chicago PMI.
Remember: Weak economic news normally causes money to flow out of Stocks and into Bonds, helping Bonds and home loan rates improve. In contrast, strong economic news normally has the opposite result. The chart below shows Mortgage Backed Securities (MBS), which are the type of Bond on which home loan rates are based.
When you see these Bond prices moving higher, it means home loan rates are improving—and when they are moving lower, home loan rates are getting worse.
To go one step further—a red “candle” means that MBS worsened during the day, while a green “candle” means MBS improved during the day. Depending on how dramatic the changes are on any given day, this can cause rate changes throughout the day, as well as on the rate sheets we start with each morning.
Chart: Fannie Mae 3.5% Mortgage Bond (Friday October 23, 2015)
3 Tips for a Marketing Materials Makeover
Your marketing materials often give the first impression you make with potential customers. Here are three questions that can help you keep those materials, and your business, looking sharp:
Does your copy check out? Review the language in your marketing materials at least once per year for needed updates. Typical problem areas include buzzwords that are no longer relevant, missing Web or social media calls-to-action, outdated information and outdated identifiers like that “www” domain prefix on your business card.
Does your design look dated? When a brochure looks 10 years old, people assume the information it contains is equally irrelevant. If you don’t have the budget for a modern, professional design, try a template service like Canva or Overnight Prints.
Do you market for mobile? According to Google, mobile searches now surpass searches from a desktop. More importantly, Google says 50 percent of mobile users are likely to visit a business after a local search. And, searches completed on mobile devices will list mobile-ready websites in higher placement on Google search-engine results. Make sure your website and marketing emails are mobile ready.
When marketing materials look out of date it signals that you might be out of touch. Use these tips for an essential refresh!
Feel free to pass these helpful tips along to your team, clients and colleagues!
Source: PsPrint, Noobpreneur.com
Economic Calendar for the Week of October 26 – October 30
|
Date
|
ET
|
Economic Report
|
For
|
Estimate
|
Actual
|
Prior
|
Impact
|
| Mon. October 26 |
10:00
|
New Home Sales |
Sep
|
NA
|
552K
|
Moderate
|
|
| Tue. October 27 |
08:30
|
Durable Goods Orders |
Sep
|
NA
|
-2.3%
|
Moderate
|
|
| Tue. October 27 |
09:00
|
S&P/Case-Shiller Home Price Index |
Aug
|
NA
|
5.0%
|
Moderate
|
|
| Tue. October 27 |
10:00
|
Consumer Confidence |
Oct
|
NA
|
103.0
|
Moderate
|
|
| Wed. October 28 |
02:00
|
FOMC Meeting |
Oct
|
NA
|
0.25%
|
HIGH
|
|
| Thu. October 29 |
08:30
|
Jobless Claims (Initial) |
10/24
|
NA
|
259K
|
Moderate
|
|
| Thu. October 29 |
08:30
|
Gross Domestic Product (GDP) |
Q3
|
NA
|
3.9%
|
Moderate
|
|
| Thu. October 29 |
08:30
|
GDP Chain Deflator |
Q3
|
NA
|
2.1%
|
Moderate
|
|
| Thu. October 29 |
10:00
|
Pending Home Sales |
Sep
|
NA
|
-1.4%
|
Moderate
|
|
| Fri. October 30 |
08:30
|
Personal Consumption Expenditures and Core PCE |
Sep
|
NA
|
0.1%
|
HIGH
|
|
| Fri. October 30 |
08:30
|
Personal Income |
Sep
|
NA
|
0.3%
|
Moderate
|
|
| Fri. October 30 |
08:30
|
Personal Spending |
Sep
|
NA
|
0.4%
|
Moderate
|
|
| Fri. October 30 |
08:30
|
Personal Consumption Expenditures and Core PCE |
YOY
|
NA
|
1.3%
|
HIGH
|
|
| Fri. October 30 |
08:30
|
Employment Cost Index (ECI) |
Q3
|
NA
|
0.2%
|
HIGH
|
|
| Fri. October 30 |
09:45
|
Chicago PMI |
Oct
|
NA
|
48.7
|
Moderate
|
|
| Fri. October 30 |
10:00
|
Consumer Sentiment Index (UoM) |
Oct
|
NA
|
92.1
|
Moderate
|
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Mortgage Info By Michelle Wickett 