Forecast for the Week 
- Manufacturing news via the ISM Index will be released Monday.
- On Wednesday, look for the ADP Employment Report, the first of two key labor market reports this week. The ISM Services Index will also be released.
- Thursday brings weekly Initial Jobless Claims along with Productivity numbers for the third quarter.
- Finally, the week closes with the October Jobs Report, which includes Non-farm Payrolls and the Unemployment Rate.
When you see these Bond prices moving higher, it means home loan rates are improving—and when they are moving lower, home loan rates are getting worse.
To go one step further—a red “candle” means that MBS worsened during the day, while a green “candle” means MBS improved during the day. Depending on how dramatic the changes are on any given day, this can cause rate changes throughout the day, as well as on the rate sheets we start with each morning.
As you can see in the chart below, Mortgage Bonds moved lower in recent days in response to the Fed’s announcement, but home loan rates remain near historic lows.
Chart: Fannie Mae 3.5% Mortgage Bond (Friday October 30, 2015)
The Mortgage Market Guide View…
Find Your Perfect Social Media Mix
As social media matures, testing content and analyzing data play an increasing role in marketers’ attempts to find the perfect “sales versus content” mix. Here are a few ideas you can try to focus on the needs of your market and to make the most of every post, whether you’re posting as a brand or an individual.
The 4-1-1 method. For every four pieces of relevant, original content from others, you should post one sales piece of content. On Twitter, you should have a ratio of one retweet for every one self-serving update.
The 5-3-2 method. This method suggests running five pieces of content from others, three pieces of your own content, and two personal status updates or sales posts.
Optimal frequency. Marketing automation company Buffer has collected a number of studies to discover the best frequency for top social media sites to strike a balance between being informative and being annoying. They report the following optimized frequencies:
- Twitter: Five times per weekday to maximize engagement with each post. Up to 30 times per weekday to maximize Twitter presence.
- Facebook: Two times per day, seven days a week, between 10:00 a.m. and 3:00 p.m.
- LinkedIn: One time per day at 8:00 a.m. No posts on weekends.
- Google+: Two times per day, at 9:00 a.m. and 7:00 p.m. No posts on weekends.
Some of these rules may be bent or broken depending on your audience, but these tips will provide a good starting point to help you test responsiveness and engagement, so you can build a more effective social media marketing plan for your business.
Feel free to pass these helpful tips along to your team, clients and colleagues!
Source: Entrepreneur.com
Economic Calendar for the Week of November 2 – November 6
|
Date
|
ET
|
Economic Report
|
For
|
Estimate
|
Actual
|
Prior
|
Impact
|
| Mon. November 02 |
10:00
|
ISM Index |
Oct
|
NA
|
50.2
|
Moderate
|
|
| Wed. November 04 |
08:15
|
ADP National Employment Report |
Oct
|
NA
|
200K
|
HIGH
|
|
| Wed. November 04 |
10:00
|
ISM Services Index |
Oct
|
NA
|
56.9
|
Moderate
|
|
| Thu. November 05 |
08:30
|
Jobless Claims (Initial) |
10/31
|
NA
|
260K
|
Moderate
|
|
| Thu. November 05 |
08:30
|
Productivity |
Q3
|
NA
|
3.3%
|
Moderate
|
|
| Fri. November 06 |
08:30
|
Non-farm Payrolls |
Oct
|
NA
|
142K
|
HIGH
|
|
| Fri. November 06 |
08:30
|
Unemployment Rate |
Oct
|
NA
|
5.1%
|
HIGH
|
|
| Fri. November 06 |
08:30
|
Average Work Week |
Oct
|
NA
|
34.5
|
HIGH
|
|
| Fri. November 06 |
08:30
|
Hourly Earnings |
Oct
|
NA
|
0.0%
|
HIGH
|
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Mortgage Info By Michelle Wickett 