Forecast for the Week 
- Monday kicks off with manufacturing data from the ISM Index.
- Wednesday’s releases include the ADP National Employment Report and ISM Services Index.
- As usual, weekly Initial Jobless Claims will be delivered Thursday.
- Friday brings the market-moving Jobs Report for December, including Hourly Earnings,Average Work Week, Non-farm Payrolls and the Unemployment Rate.
When you see these Bond prices moving higher, it means home loan rates are improving. When Bond prices are moving lower, home loan rates are getting worse.
As you can see in the chart below, Bond prices moved lower and held steady as 2015 came to a close. Despite the drop, home loan rates are still just above historic lows.
Chart: Fannie Mae 3.5% Mortgage Bond (Friday January 1, 2016)
The Mortgage Market Guide View…
If you’re truly focused on customer service, collecting social media reviews from satisfied customers is an absolute must for influencing prospects and winning new local business relationships. One of the most popular ways to show off your service online, and increase your search engine rankings, is through positive Yelp reviews.
Here are six steps to getting new business through Yelp:
- Claim your business listing and make sure the type of business, location and services are accurate. Click here to find or list your business.
- Don’t solicit canned reviews from family or friends. Yelp discourages business owners from asking for solicited reviews because most of the time they will reflect a bias that savvy consumers can sense. Yelp also uses algorithms to detect solicited reviews in order to protect their user base from these practices.
- Do let your customers know you are on Yelp without soliciting. Creating awareness of your business through social media outlets without asking for a review is both important and recommended.
- Link to your Yelp listing from your website. Access Yelp’s free online brand assets to put an image button on your pages.
- Place a sign in your place of business where it can be seen by waiting customers. You can even get a free sticker for your window.
- Link to your Yelp listing in email signatures with the approved wording, “Check us out on Yelp!”
Economic Calendar for the Week of January 04 – January 08
|
Date
|
ET
|
Economic Report
|
For
|
Estimate
|
Actual
|
Prior
|
Impact
|
| Mon. January 04 |
10:00
|
ISM Index |
Dec
|
NA
|
48.6
|
HIGH
|
|
| Wed. January 06 |
08:15
|
ADP National Employment Report |
Dec
|
NA
|
217K
|
Moderate
|
|
| Wed. January 06 |
10:00
|
ISM Services Index |
Dec
|
NA
|
55.9
|
Moderate
|
|
| Thu. January 07 |
08:30
|
Jobless Claims (Initial) |
1/02
|
NA
|
NA
|
Moderate
|
|
| Fri. January 08 |
08:30
|
Non-farm Payrolls |
Dec
|
NA
|
211K
|
HIGH
|
|
| Fri. January 08 |
08:30
|
Unemployment Rate |
Dec
|
NA
|
5.0%
|
HIGH
|
|
| Fri. January 08 |
08:30
|
Hourly Earnings |
Dec
|
NA
|
0.2%
|
HIGH
|
|
| Fri. January 08 |
08:30
|
Average Work Week |
Dc
|
NA
|
34.5
|
HIGH
|
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Mortgage Info By Michelle Wickett 