MMG WEEKLY – WHAT ARE THEY SAYING THIS WEEK?

MMG Weekly / Vantage Production.blueForecast for the Week

The week has no shortage of economic report releases starting Wednesday, but all of them may pale in the shadow of China’s struggling economy.
  • The flurry of reports starts Wednesday with the release of the Federal Reserve’s Beige Book.
  • Thursday brings weekly Initial Jobless Claims.
  • Friday is full of reports, including Retail Sales, Consumer Sentiment Index, Empire State Index on manufacturing, and wholesale inflation readings in the Producer Price Index.
Remember: Weak economic news normally causes money to flow out of Stocks and into Bonds, helping Bonds and home loan rates improve. In contrast, strong economic news normally has the opposite result. The chart below shows Mortgage Backed Securities (MBS), which are the type of Bond on which home loan rates are based.
When you see these Bond prices moving higher, it means home loan rates are improving. When Bond prices are moving lower, home loan rates are getting worse.

To go one step further, a red “candle” means that MBS worsened during the day, while a green “candle” means MBS improved during the day. Depending on how dramatic the changes are on any given day, this can cause rate changes throughout the day, as well as on the rate sheets we start with each morning.

As you can see in the chart below, Bond prices got a bump recently following significant drops in the Stock market.

Chart: Fannie Mae 3.5% Mortgage Bond (Friday January 8, 2016)

Japanese Candlestick Chart

The Mortgage Market Guide View…

5 Strategies for PR on a Budget

A public relations company can help you get noticed, but PR expertise can be expensive. Fortunately, there are lots of inexpensive and effective ways to get your message out there. Here are five such strategies:

Keep your finger on the pulse of your industry with surveys. This allows you to understand what customers want with minimal investment (once you know Google surveys). Leverage data by sharing in a blog or with media.

Share your expertise often, easily. Write a blog. Regularly delivering smart, fresh content on your website (and then promoting it through social media) serves two purposes. First, it shows colleagues, clients and prospects you know your stuff. Second, it helps you rank higher in search engine results, sending even more online visitors your way. Write about common questions customers have, unique trends, timely news or other observations.

Work with a local college or university to provide internships for junior and senior students majoring in PR, marketing or mass communications. They can help spread your message with minimal cost (and boost their resume with practical experience at the same time).

Be the local authority in media. Newspapers, radio and television stations are constantly looking for meaningful content. And, being quoted regularly in the press can lead to even bigger things, like your own feature. If you create your own blog or conduct a survey, make the content work double duty. Reach out to local media with a pitch story that benefits the local audience. Also check out PR Newswire’s ProfNet or Help A Reporter Out, which can connect you with journalists and bloggers.

Present at local organizations. Help others better understand your local market. When you have survey data, offer to speak at your Chamber of Commerce or other professional associations. Often, organizations are looking for a lunchtime speaker at monthly meetings. And, members of these organizations are often well connected.

As always, feel free to pass these tips along to your team, clients and colleagues.

Source: Entrepreneur

Economic Calendar for the Week of January 11 – January 15

Date
ET
Economic Report
For
Estimate
Actual
Prior
Impact
Wed. January 13
02:00
Beige Book
Jan
NA
NA
Moderate
Thu. January 14
08:30
Jobless Claims (Initial)
1/09
NA
277K
Moderate
Fri. January 15
08:30
Retail Sales
Dec
NA
0.2%
HIGH
Fri. January 15
08:30
Retail Sales ex-auto
Dec
NA
0.4%
HIGH
Fri. January 15
08:30
Producer Price Index (PPI)
Dec
NA
0.3%
Moderate
Fri. January 15
08:30
Core Producer Price Index (PPI)
Dec
NA
0.3%
Moderate
Fri. January 15
08:30
Empire State Index
Jan
NA
-4.6
Moderate
Fri. January 15
10:00
Consumer Sentiment Index (UoM)
Jan
NA
92.6
Moderate

The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

Mortgage Market Guide, LLC is the copyright owner or licensee of the content and/or information in this email, unless otherwise indicated. Mortgage Market Guide, LLC does not grant to you a license to any content, features or materials in this email. You may not distribute, download, or save a copy of any of the content or screens except as otherwise provided in our Terms and Conditions of Membership, for any purpose. The material contained in this newsletter is provided by a third party to real estate, financial services and other professionals only for their use and the use of their clients. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice. Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors.

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