Forecast for the Week 
- Housing news kicks off with the National Association of Home Builders Housing Market Index on Monday.
- Housing Starts and Building Permits will be released on Tuesday, while Existing Home Sales follows on Thursday.
- Also on Thursday, look for weekly Initial Jobless Claims and manufacturing news via thePhiladelphia Fed Index.
Remember: Weak economic news normally causes money to flow out of Stocks and into Bonds, helping Bonds and home loan rates improve. In contrast, strong economic news normally has the opposite result. The chart below shows Mortgage Backed Securities (MBS), which are the type of Bond on which home loan rates are based.
When you see these Bond prices moving higher, it means home loan rates are improving. When Bond prices are moving lower, home loan rates are getting worse.
To go one step further, a red “candle” means that MBS worsened during the day, while a green “candle” means MBS improved during the day. Depending on how dramatic the changes are on any given day, this can cause rate changes throughout the day, as well as on the rate sheets we start with each morning.
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Get That Email Reply!
According to tech market research firm the Radicati Group, an average of 205 billion emails were sent every single day in 2015. This volume of email can be overwhelming, lowering the likelihood that people will reply. Here are three easy tips to increase your chances of receiving an email response:
Keep it short. Shakespeare wisely noted that brevity is the soul of wit. It is also a key ingredient for emails that people respond to. According to email productivity company Boomerang, between 50-125 words is best. If you can’t be that brief, make your email appear less dense by separating each sentence into a single paragraph.
Keep it simple. Boomerang also says a third-grade reading level gathers the best response rate (53 percent) compared to emails written with college level grammar (39 percent). Consider performing a readability check before you hit “send.”
Keep it specific. Request the kind of action you want the person to take in the beginning of the email or, if possible, in the subject line.
Please feel free to pass these helpful tips along to your team, clients and colleagues.
Sources: Radicati Group, Boomerang, Yesware
Economic Calendar for the Week of July 18 – July 22
|
Date
|
ET
|
Economic Report
|
For
|
Estimate
|
Actual
|
Prior
|
Impact
|
| Mon. July 18 |
10:00
|
Housing Market Index |
Jul
|
NA
|
60
|
Moderate
|
|
| Tue. July 19 |
08:30
|
Building Permits |
Jun
|
NA
|
1138K
|
Moderate
|
|
| Tue. July 19 |
08:30
|
Housing Starts |
Jun
|
NA
|
1164K
|
Moderate
|
|
| Thu. July 21 |
08:30
|
Jobless Claims (Initial) |
7/16
|
NA
|
NA
|
Moderate
|
|
| Thu. July 21 |
10:00
|
Philadelphia Fed Index |
Jul
|
NA
|
4.7
|
HIGH
|
|
| Thu. July 21 |
10:00
|
Existing Home Sales |
Jun
|
NA
|
5.53M
|
Moderate
|
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Mortgage Info By Michelle Wickett 