Forecast for the Week

4 Ways to Save Time on Social Media

Social media provides a great way for small businesses to hold an ongoing conversation with their customers without a lot of expense. But, if you’re not careful, it can also consume lots of time and feel overwhelming. Here are a few ideas that can help you save time on your social media strategy:

Get organized. Before you post anything, set yourself up for success by making sure you have a plan to post consistently. This handy content calendar template by HubSpot and Buffer is free in exchange for your name and email. Use it to plan out when you will post industry news, how-to tips, testimonials and time-sensitive items around holidays or key deadlines (like tax time).

Get automated. Setting aside a block of time to gather all your posts, then scheduling them to post automatically throughout the week is simple with time-saving platform management apps like Buffer or Hootsuite.

Get curated. Constantly posting ads for your business is a no-no. When you identify topics of interest for your audience by others, you might want to file this content away for future use (like scheduling it for the following week). Organize and save content you come across in your web browser, email or using Pocket, which is integrated with more than 1,500 apps.

Get help. If managing your social media accounts begins to encroach on your income-producing sales activities, consider handing it off to an existing employee, hiring an intern from a local college (making sure they get to know your business and audience), or looking into freelance sites like Fiverr or Upwork for professional help (check ratings and testimonials thoroughly!). Just a few hours a week can help you manage your content calendar, identify content and schedule meaningful, engaging posts consistently.

Social media provides lots of new and repeat business opportunities, and these tips will help make staying on top of your strategy easier than ever.

Please feel free to pass these helpful tips along to your team, clients and colleagues.

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