Forecast for the Week 
- Housing data will be plentiful this week with the S&P/Case-Shiller Home Price Index on Tuesday, New Home Sales on Wednesday and Pending Home Sales on Thursday.
- Consumer Confidence and the Consumer Sentiment Index will be released on Tuesday and Friday, respectively.
- Durable Goods Orders and weekly Initial Jobless Claims will be reported on Thursday.
- On Friday, the first look at third quarter Gross Domestic Product will be reported along with the Employment Cost Index.
When you see these Bond prices moving higher, it means home loan rates are improving. When Bond prices are moving lower, home loan rates are getting worse.
To go one step further, a red “candle” means that MBS worsened during the day, while a green “candle” means MBS improved during the day. Depending on how dramatic the changes are on any given day, this can cause rate changes throughout the day, as well as on the rate sheets we start with each morning.
As you can see in the chart below, Mortgage Bonds have rebounded slightly in recent days, keeping home loan rates in historically low territory.
The Mortgage Market Guide View…
YouTube Channel Success
Some information can be easier to digest by video, and often more entertaining. YouTube is a great venue to amp up your marketing efforts via video, but there are a few things you will need to know to make sure your message gets out there as effectively as possible:
YouTube is open to everyone to watch videos, but a Google account is required to like, subscribe, comment or create your own video channel.
Once you have a Google account you can create a video channel under your personal name, business name or brand … or create more than one channel for different purposes.
Video topics aren’t hard to come by because almost anything can make an engaging video: from personal branding to testimonials, to market or product updates. Even simple client “thank you” videos are a highly personal way to connect.
Creating great video doesn’t require a dedicated studio space, green screen or lots of experience. All you need is a naturally lit space, some imagination and a webcam or your smartphone with the YouTube app for iPhone or Android.
Once you upload your video, add a title and notes using optimized keyword and metadata, so it gets found in online searches. Also look for ways to promote your video in other electronic media, so your target audience sees it.
Capture more attention from your consumers by incorporating video into your marketing efforts. These tips can help shorten the learning curve.
Please feel free to pass these helpful tips along to your team, clients and colleagues.
Sources: Google, Kissmetrics, YouTube
Economic Calendar for the Week of October 24 – October 28
|
Date
|
ET
|
Economic Report
|
For
|
Estimate
|
Actual
|
Prior
|
Impact
|
| Tue. October 25 |
09:00
|
S&P/Case-Shiller Home Price Index |
Aug
|
NA
|
5.0%
|
Moderate
|
|
| Tue. October 25 |
10:00
|
Consumer Confidence |
Oct
|
NA
|
104.1
|
Moderate
|
|
| Wed. October 26 |
10:00
|
New Home Sales |
Sep
|
NA
|
609K
|
Moderate
|
|
| Thu. October 27 |
08:30
|
Jobless Claims (Initial) |
10/22
|
NA
|
NA
|
Moderate
|
|
| Thu. October 27 |
08:30
|
Durable Goods Orders |
Sep
|
NA
|
-0.4%
|
Moderate
|
|
| Thu. October 27 |
10:00
|
Pending Home Sales |
Sep
|
NA
|
-2.4%
|
Moderate
|
|
| Fri. October 28 |
08:30
|
GDP Chain Deflator |
Q3
|
NA
|
2.3%
|
Moderate
|
|
| Fri. October 28 |
08:30
|
Gross Domestic Product (GDP) |
Q3
|
NA
|
1.4%
|
Moderate
|
|
| Fri. October 28 |
08:30
|
Employment Cost Index (ECI) |
Q3
|
NA
|
0.6%
|
HIGH
|
|
| Fri. October 28 |
10:00
|
Consumer Sentiment Index (UoM) |
Oct
|
NA
|
87.9
|
Moderate
|
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Mortgage Info By Michelle Wickett 