Forecast for the Week 
- Releases kick off on Wednesday with Retail Sales and the Fed’s monetary policy statement.
- Also on Wednesday, look for news on wholesale inflation via the Producer Price Index. The Consumer Price Index follows Thursday.
- Thursday also brings regional manufacturing data via the Philadelphia Fed and Empire State Indexes.
- Weekly Initial Jobless Claims will be released Thursday, as usual.
- In the housing sector, look for the National Association of Home Builders Housing Market Index on Thursday and Housing Starts and Building Permits on Friday.
To go one step further, a red “candle” means that MBS worsened during the day, while a green “candle” means MBS improved during the day. Depending on how dramatic the changes are on any given day, this can cause rate changes throughout the day, as well as on the rate sheets we start with each morning.
Chart: Fannie Mae 3.5% Mortgage Bond (Friday December 09, 2016)
The Mortgage Market Guide View…
Facebook Business Page Brush-up
This year Facebook rolled out a new design for business pages designed to mimic webpage navigation and more. Changes include such things as replacing tabs with a left-hand navigation menu and moving the profile picture, so it no longer covers up a corner of the cover photo.
While the changes were largely cosmetic, the shift provides a great opportunity to review and brush up your business page. Here are some great tips to make sure you get the most mileage from Facebook:
What’s in a name? Your page name is not just an identifier for visitors but search engines, too. If you have a website, make sure the names match each other. Company identifiers such as Inc. or Incorporated should be consistent. This helps search engines identify and place your website and Facebook page together in search results.
Review your visuals. Now that the profile picture has moved, do you need to adjust your cover image or select a new, fresh image which uses the full, open space available?
Target audiences. Optimize your posts by targeting specific audiences. Preferred audiences can be targeted with interest tags. Audience restrictions also can be set up according to age, location or gender. To enable these features, go to the “Settings” tab. Under “General,” click “Audience Optimization for Posts,” click “Edit,” and check the box to allow the feature. Once this feature is enabled, use the targeting icon when publishing a post to tailor your reach.
Understand your numbers. Do you know which posts get more traction? Do videos work best? When is your audience most active on Facebook? The answers depend entirely on your unique audience. You can discover this and much more by getting familiar with your Page Insights.
Engage your audience more effectively and experience the power of social media marketing with these timely tips!
Please feel free to pass these helpful tips along to your team, clients and colleagues.
Sources: TechCrunch, Facebook
Economic Calendar for the Week of December 12 – December 16
|
Date
|
ET
|
Economic Report
|
For
|
Estimate
|
Actual
|
Prior
|
Impact
|
| Wed. December 14 |
08:30
|
Retail Sales |
Nov
|
NA
|
0.8%
|
HIGH
|
|
| Wed. December 14 |
08:30
|
Retail Sales ex-auto |
Nov
|
NA
|
0.8%
|
HIGH
|
|
| Wed. December 14 |
08:30
|
Producer Price Index (PPI) |
Nov
|
NA
|
0.0%
|
Moderate
|
|
| Wed. December 14 |
08:30
|
Core Producer Price Index (PPI) |
Nov
|
NA
|
-0.2%
|
Moderate
|
|
| Wed. December 14 |
02:00
|
FOMC Meeting |
Dec
|
NA
|
NA
|
HIGH
|
|
| Thu. December 15 |
08:30
|
Empire State Index |
Dec
|
NA
|
1.5
|
Moderate
|
|
| Thu. December 15 |
08:30
|
Philadelphia Fed Index |
Dec
|
NA
|
7.6
|
HIGH
|
|
| Thu. December 15 |
08:30
|
Jobless Claims (Initial) |
12/10
|
NA
|
258K
|
Moderate
|
|
| Thu. December 15 |
08:30
|
Core Consumer Price Index (CPI) |
Nov
|
NA
|
0.1%
|
HIGH
|
|
| Thu. December 15 |
08:30
|
Consumer Price Index (CPI) |
Nov
|
NA
|
0.4%
|
HIGH
|
|
| Thu. December 15 |
10:00
|
Housing Market Index |
Dec
|
NA
|
63
|
Moderate
|
|
| Fri. December 16 |
08:30
|
Housing Starts |
Nov
|
NA
|
1323K
|
Moderate
|
|
| Fri. December 16 |
08:30
|
Building Permits |
Nov
|
NA
|
1229K
|
Moderate
|
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Mortgage Info By Michelle Wickett 